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Crypto Companies Under Pressure: December Set to Be a Month of Truth

The crypto market is under significant pressure, and firms holding large amounts of digital assets are feeling it the most. For these so-called ‘Digital Asset Treasuries’ (DATs), December could be a month of recovery or a significant downturn. Analysts at the firm CoinShares are therefore calling December the ‘month of truth’ for crypto companies.

Crypto companies under pressure

Photo: Standret/Shutterstock

Weaknesses of DAT Companies Exposed
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CoinShares, a leading European digital asset manager, employs James Butterfill as its head of research. According to him, many companies were worth much more this summer than the crypto they held. Now, their stocks are trading at around the same value or even lower.

This decline in stock value creates the fear that companies will have to sell their crypto holdings to stay afloat. This could, in turn, push the market even lower.

However, a potential interest rate cut later this month could provide some relief. Lower rates make investing more attractive, which often leads to increased demand for crypto assets like bitcoin and ethereum. The Fed is set to make an important decision on interest rates this Wednesday.

Crypto Investors Want Companies with a Plan
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Companies that refrain from selling their assets during a market panic often profit when the market recovers. However, the recent downturn has shown that many businesses earn too little and are overly dependent on a single cryptocurrency. They build few products and rely mainly on price increases.

Investors now simply want companies with a solid plan, multiple revenue streams, and good management of their digital currencies. In essence, this period is forcing the sector to mature: companies must now show they are more than just a bag of crypto on their balance sheet. Those that fail to make this leap risk taking significant hits this uncertain month.

Europe Adds More Uncertainty to the Crypto Market
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As if the market didn’t have enough problems, there is also tension from Brussels. The European Commission wants a single regulator to oversee all crypto companies in the European Union. While this is intended to provide clarity, many companies fear the process will actually be slower.

One institution cannot easily and quickly process all applications from across Europe. This is especially problematic for smaller companies, which need speed to grow. Nevertheless, Brussels believes this is necessary to better control international crypto firms.

December is a major test for the entire crypto sector. Companies that remain calm, avoid panic selling, and build a strong foundation have the best chance of emerging stronger from this turbulent period.