Photo: PJ McDonnell/Shutterstock
While the crypto market experienced significant ups and downs in recent months, Michael Saylor’s company continued undeterred in its mission to acquire as much Bitcoin as possible. In 2025, Strategy once again raised a gigantic amount through new capital rounds, and the year isn’t over yet.
How Strategy Attracts New Investors #
Strategy’s approach is straightforward: acquire as much BTC as possible. This requires a lot of capital, and in 2025, the company has been very successful. To date, it has raised $21 billion, spread across various types of financing. This amount is already nearly at the level of the entire year of 2024, even though December has not yet begun. The crypto giant announced the multi-billion dollar amount itself on X:
We have raised $21 billion in YTD 2025. $BTC — Strategy (@Strategy) November 24, 2025
In 2025, Strategy has used different methods to raise funds. Michael Saylor’s company sells common shares and raises money through loans that can later be converted into shares, so-called ‘convertible debt’.
The biggest difference from last year is that Strategy now also uses preferred shares. These are special shares that give investors extra security, for example, because they receive profit distributions before common shareholders. This mix makes it much easier for Strategy to attract large investors.
With the aforementioned strategy, the company raised $20.8 billion in 11 months. This makes it less dependent on one type of financing and keeps the pace high. This gives Michael Saylor the opportunity to further expand his enormous Bitcoin position.
Continuing to Buy Bitcoin in a Down Market #
Strategy immediately puts the raised capital to work. Last week was a good example of this. The company then announced it had purchased 8,178 Bitcoin, worth just over $835 million. The purchase price was higher than the current market price, indicating that this transaction was executed earlier. Nevertheless, the amount is remarkably large: it is the largest purchase since July.
In total, Strategy now owns 649,870 Bitcoin, with a total value of $48 billion. This means the company has achieved a return of nearly 28 percent since the beginning of this year. Purchases were less frequent in recent months, but November shows that the pace may be picking up again.
With a record pace of capital raising and a renewed appetite for buying, 2025 is shaping up to be another milestone year for Strategy. If the company maintains this rhythm, it could even surpass its impressive 2024 results.
Furthermore, the speed at which Strategy continues to attract capital indicates that large financial parties have confidence in the company’s strategy.